Connor Mason
President at Cornelia Creative
Website Address: corneliacreative.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Connor Mason from Cornelia Creative. To learn more, check out https://corneliacreative.com
What is your company Elevator pitch when talking about your company?
Cornelia Creative is full service meme advertising company. We develop hilarious branded meme creative and amplify the content with our network of hundreds of meme accounts.
What is the biggest change in marketing that you see coming in the next 2 years?
I see a massive talent shift coming. Brands and agencies will begin to seek out content creators to join and lead teams, rather than traditional marketers. It is easier to teach a content creator to be a marketer than the other way around.
What is one tip that you would give when it comes to digital marketing?
Be a creator yourself! If you aren’t creating in your own personal time, it will be hard to understand the “new normal” of how to quickly and routinely produce high quality, high performing content.
What is the main pain point that you solve for your customers?
Marketers know meme accounts because they probably consume them in their personal lives, but they don’t know how to tap into the marketing power of meme accounts. We provide the creative capabilities and the network of accounts to build best in-class meme marketing campaigns.
