Dominique Hart
Visual Brand Strategist | International Speaker | Founder at Dynamik Endeavors
Website Address: https://www.DynamikEndeavors.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Dominique Hart from Dynamik Endeavors. To learn more, check out https://www.DynamikEndeavors.com.
What is your company Elevator pitch when talking about your company?
Dynamik Endeavors, pronounced “dynamic”, is a digital design agency that transforms brands to achieve accelerated profits and a “Dynamik” presence. We achieve such results for our clients through our signature methodology, and strategy infused services, including brand identity & visual branding, brand strategy, website design & development, marketing management, education, and more.
What is the biggest change in marketing that you see coming in the next 2 years?
People are craving connectivity and human experiences, now, more than ever because of the damaging effects of the pandemic. So not having videos (and “Web3” for “Dynamik” points) as a strong asset in your marketing mix would be a detriment to the success of your campaigns in the next couple years, for sure.
What is one tip that you would give when it comes to digital marketing?
Don’t just strive for the sale when it comes to your digital marketing. But aim to create a “BRAND EXPERIENCE” for your audience. Continue that same brand experience when your audience becomes valuable clients/customers and you’ll have “fans” of your brand that will advocate for you and purchase from you again, and again. In such a digital world, people are subconsciously craving “in-person” experiences from their online platforms. Transform your marketing to do just that (both online AND offline) whenever you get the chance. Your longevity, legacy, and profitability of your brand depends on it. Better yet, it will THANK YOU for it.
What is the main pain point that you solve for your customers?
For the most part, when clients first come to us, they usually struggle with taking the big vision for the company/brand and translating it into a visual brand and platform strategy that represents them for the unique services, solutions, and/or products that they offer. The important thing to note here, is that we don’t expect them to be designers or brand makers. We expect them to be amazing at their craft while striving to be the BEST in their field. So, here, at Dynamik Endeavors, we create space for our clients to be the true experts and talent that they are, while we take OUR talents, brand wisdom and design expertise, as a team, to help them create their competitive and profitable “Dynamik Endeavor”.
