Livia Pinzari
CEO at NoLie Communications
Website Address: https://noliecommunications.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with . To learn more, check out https://noliecommunications.com/
What is the biggest change in marketing that you see coming in the next 2 years?
AI Based marketing automation and personalization. Everyday there are new tools brought to the market to help personalize the digital brand experiences and quickly create and test a large variety of content. From dynamic video content, to virtual copywriters. In a crowded digital market where the access to scale and best practices is open to everybody, brands can develop competitive advantage by either being the innovator (leading the change), being an early adopter or completely thinking out of the box.
What makes your company unique?
s, with an eye on innovation and on the growth stage of our clients. We dive into the brand insights, the creative angles, the data, market trends and resources to identify the biggest opportunities for growth and we help them execute integrating our resources and their resources into the plan.
