“Business Champions” is a compelling segment of Daily Biz Brief that celebrates the achievements of everyday professionals and the investments that bring them success and fulfillment. Today our host, Paul Lajoie spoke with Sarah Panus.
Sarah Panus
Founder/CEO/Content Strategist at Kindred Speak
Website Address: https://www.kindredspeak.com/
Short company description:
Moms influence or control 85% of ALL household purchases, but without the right content strategy, many brands are missing out on sales. StoryBrand Coach and 20+ year expert, Sarah Panus, helps busy marketers build clear content plans that reach more moms — AND other key customers — to drive more leads and sales. One-off projects and retainer content strategy support for U.S.-based brands $5M+.
Every project starts with a 1-week StoryBrand Messaging Strategy Session to give you a CLEAR foundational messaging playbook you can use across channels. From there, Sarah can let you run with it, OR, take things off your to-do list and help develop smart annual content plans.
What is your pain point when it comes to solving innovation problems?
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If your company were to win an award for excellence, what would it be for and why?
Marketing with empathy – Sarah is obsessed with helping brands connect with their audiences to drive more leads and sales; and this connection is based on trying to understand what customers think, feel and want. Every content plan is rooted in this. In fact, Sarah hosts a top 5% podcast named Marketing With Empathy that digs into this exact topic.
How do you use feedback to accelerate your growth?
I listen for feedback around the problems my clients are having to identify ways I can help them succeed, and alter my service offerings to meet them where they are. Additionally, positive feedback helps validate what’s working that I should keep doing more of; I turn these into positive testimonials to help get more clients.
With the rise of short-form video platforms, how do you decide the right format for specific audiences?
What’s The Biggest Challenge you are facing in your business or industry?
How do you see your field evolving in the next 3-5 years
Who in your industry do you see as a trend setter and why
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