Ascend Wellness Florida

Industry: Health / Wellness / Fitness

Business Size: 1-4

Phone: (904)808-3646

Address:
32 Killarney Ave.
Saint Johns, FL 32259

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About Ascend Wellness FloridaAscend Wellness Florida (AWF) is a Saint Johns–based wellness coaching practice that helps clients build sustainable health through personalized training, nutrition, and performance programs. We offer three distinct paths: Coaching (custom training and nutrition plans, beginning with a complimentary Wellness Life Interview), Brain health (Zing Performance cognitive training to improve focus, processing speed, and mental performance), and Precision Care (advanced diagnostic testing paired with customized supplementation). Founded and led by a retired Naval Aviator, AWF blends disciplined, instructor-driven methodology with individualized care to help clients move better, think sharper, and live stronger.

What differentiates you from the competition?Instead of being there with the client the whole time like a standard personal trainer, we instruct them on proper training, nutrition, and recovery so they can have lasting habits for the rest of their life. We pass those savings to the customer.

What are your top selling services or products that your company offers?We have tested or use every product we sell (or simply recommend) and offer them because of their efficacy, not because we earn a profit. We bring unique offerings to the wellness space that other companies do not have.

If you had one message to get across to future customers, what would it be?Your future health is built right now. You can make a true difference in how your body functions in 20-30 years by making small, achievable changes today. We can show you how.

What is the biggest marketing challenge that you will face in the upcoming year?Gaining and nurturing leads with no money for ad spend.

What trends are shaping the health and wellness industry right now? Paralysis by analysis. Everyone is searching for the one hack that will get them in shape. In the end, shortcuts either don’t work at all or only work temporarily. The fundamentals and accountability are the true way to wellness.

How do you approach holistic well-being with your clients or audience? We have a unique health questionnaire called the TWIN – Total Wellness Indicator Number – that gives you a score based on a ten minute quiz. The report gives you targeted recommendations for follow on protocols and testing.

What challenges do you see in helping people sustain healthy habits? The first step is having a plan that you could actually follow. Some people borrow other people’s plans but struggle with implementation. We build a tailored plan for you from the ground up considering your actual current lifestyle and goals.

How do you tailor programs for different fitness or health needs? We start with our Wellness and Lifestyle Intake, a complimentary 45 minute consultation that addresses your current situation and goals. We then build a plan that fits your abilities and the short, mid-term, and long-term outcomes you desire.

What role does technology play in supporting wellness today? Technology is a game changer. It’s never been easier to monitor how much you consume and how much energy you expend, two key elements in weight loss.

Can you share a story of transformation you've witnessed? I would share my own. I have struggled my whole adult life with weight control and the medications I take for my disability cause weight gain. At my worst, I made it up to 296 pounds (I’m 5′ 10″). So far I’ve lost over 60 pounds using the fundamentals in my program. I still have 30 to go as I make even more changes.

What motivates you in this industry every day? 74% of Americans are overweight or obese (40% obese). I know how I felt when I was almost 300 pounds and I understand the suffering and shame. It is easy for me to empathize with what they are going through and I just want to help everyone I can. If I could do it, anyone could do it.

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