FIOR scotch
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About FIOR scotchFIOR Scotch
Highland/Speyside blend
43%
First/Only Veteran Owned Scotch
First/Only black owned scotch
What differentiates you from the competition?FIOR is a US Veteran and Black owned scotch... but that is simply happenstance. I do not expect people to support me because it is black/veteran owned but because it is a great product proven by the many awards/recognition it received.
What are your top selling services or products that your company offers?First/Only US Veteran Owned Scotch
First/only Black owned scotch
If you had one message to get across to future customers, what would it be?You can advertise your product as black/woman/veteran/etc owned all you like. That might get u initial support BUT if your product is substandard noone is going to buy round two. Make a good product and people will support.
What is the biggest marketing challenge that you will face in the upcoming year?Getting into distributors with the ability to reach stores/consumers
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