“Buzzworthy Businesses” is a unique, cool talk show that showcases community members and companies making a buzz and giving back. Our goal is to interview guests doing great things in their business and community. Today, our host, Printella Bankhead, spoke with Alex Batista.
Alex Batista
Founder and CTO of Icarus Analytica
Website Address: https://icarus-analytica.com/
Short company description:
Most businesses operate under constant change. Technology can significantly help businesses reduce waste, optimize operations, and scale; however, the market is full of similar products all with overlapping functionality and largely marked up. In a world where everything has a subscription service, Icarus Analytica helps businesses pick the right tools and processes by demystifying digital solutions and helping decision makers decide what to purchase and what to bring in-house.
If you had one message to get across to future customers, what would it be?
We can help reduce their software costs by up to 80% and give them greater functionalities – no compromise. Our goal is to make our clients succeed because that’s how we succeed. Many agencies in the industry just care about closing the quickest highest value deal. We don’t see our customers as a product, we see them as business partners.
How has your business changed in the past 12 months?
AI-native approach has allowed us to scale and provide services at higher quality than larger companies providing similar services.
Describe a Failure in your Career.
I spent too much time trying to chase promotions in the corporate world.
