“Buzzworthy Businesses” is a unique and cool talk show that showcases individuals and companies in the community that are making a buzz and giving back. Our goal is to interview guests that are doing great things in their business and in their community. Today our host, Steve Strum spoke with Ronen Wolf.
Ronen Wolf
Founder & CEO at Senditures
Website Address: www.senditures.com
Short company description:
Senditures helps small and emerging brands grow through ecommerce, marketplaces, retail opportunities, and multi-channel distribution.
What makes you unique?
Our business model in itself is unique. We leverage relationships with huge online retailers, subscription boxes, and TV shopping segments to bring sales and brand exposure to many different brands, all for free to the brands. Yep – we do not charge anything for our services. In addition to this, the concept we are building out for our marketplace VYSN.com is the first of its kind, combining a seamless marketplace experience (like amazon) with the powerful distribution network that we utilize every day with our brands in Senditures.
How has your business changed in the past 12 months?
In the past 12 months, Senditures has shifted toward becoming a go-to growth platform for small and emerging brands, with a stronger focus on multi-channel expansion, marketplace growth, retail access, and distribution support. We have also implemented stronger technology and more specific strategies that allow us to do this more at scale than ever before.
Describe a Failure in your Career
A failure in my career was underestimating how important structure and systems are when scaling a business. At one point, I was pursuing growth aggressively across multiple opportunities, but I had not yet built the internal processes needed to support that growth efficiently. That led to wasted time, avoidable mistakes, and slower progress than I wanted. The lesson was invaluable because it forced me to become much more intentional about operations, focus, and building a solid foundation before expanding.
What about your company makes you the most proud
What makes me most proud about my company is our ability to create real growth opportunities for small and emerging brands. We help give promising businesses access to sales channels, visibility, and support they may not be able to reach on their own.
Transcript:
Steve:
Welcome back to another episode of Buzzworthy Businesses. I’m Steve Strum. I’m here with Ronen Wolf, who owns a company called Senditures. Did I get it right?
Ronen:
Yes.
Steve:
All right, so it’s not Syn Ventures, so we’re not online. What is a little bit about your company?
Ronen:
Absolutely. We are a multichannel e-commerce wholesale and distribution company. To simplify that, we sell on behalf of small, midsize, and big brands across a wide range of sales channels online. We focus mainly on the small and midsize because we want to be able to help them grow faster, get their products onto more sales channels faster, with more expansion and more brand awareness. We facilitate that and make it very easy for the brands to scale a little quicker in the beginning.
Steve:
So for somebody watching this going, what? Walk me through this. I know a lot about e-commerce. I actually have a background in e-commerce from the Stone Age. My undergrad degree was electronic commerce. Obviously, we are in a completely new world technologically where you can think about something, push a button on your phone, and it’s there the next day.
So which parts of that are you handling for that small to medium business? Are you handling the logistics, the ordering? Walk us through it like I’m a small business owner and I want to do business with you. What does that look like?
Ronen:
So we focus mainly on dropshipping for the brand. We handle all of the channel management, getting the products on there, all of the shipping processes, everything from marketing to ads. All the brand needs to give us is a cost in order to sell the item. The way that we make our money is we put a margin on top of the cost they give us, and then we distribute it to our sales channels. Then we provide the shipping information for them to ship out the product.
So all they need to do is give us the product information, accept the label from us, put it on a box, and ship out the product.
Steve:
So they go and buy—so that’s dropshipping, right? For people that don’t understand what that is, it’s basically inventory on demand. I’m selling a widget, right? I’m selling this thing, and someone goes to my website and wants to buy it. They click to buy it. I have inventory of these things, and you handle everything from that click to that product showing up at the door for the consumer.
Ronen:
Yes, except for the part where we physically ship it. The brand ships it directly to the customer. We handle everything else.
Steve:
Got it. So basically I go to the website as a customer, and I want to buy, let’s say, a shelving system. Big item, small item, anything in between. I click buy, and I have that inventory. I would be responsible for putting the label on it, but you’re handling all the logistics and making sure there’s a profitable margin, which is important. Nobody wants to sell a bunch of things at a loss.
Ronen:
Exactly. We work with a lot of online retailers, some of the biggest ones you may have heard of and some you probably haven’t. They handle and pay for the marketing and ads. They bring the customer in, the customer clicks and buys, the order gets transmitted to our account, and then we process it through our system and send the shipping information to the brand.
Steve:
So what you’re doing is helping that business owner who may not have the scale yet. Maybe they’ve got a great product, but they’re building it in their garage. You help them establish an online presence so they don’t look like a small operation. And you also work with larger companies that just don’t have the infrastructure to do it cost effectively.
Ronen:
Exactly. You’d be surprised how many companies don’t have the resources, the know-how, or the relationships. Our system is already built out to handle tens of thousands of products quickly. The relationships are already in place, and there’s no cost to the brand, so there’s no risk. They’re able to expand their reach across platforms that collectively reach billions of customers.
Steve:
Right, and even if someone has the ability to do it, they often can’t do it profitably. Their internal resources get stretched too thin.
Ronen:
Exactly. That’s why we’re valuable. We’ve already built the system efficiently and cost effectively. We operate lean but perform like a much larger organization.
Steve:
This reminds me of an analogy. When you go to the airport and hand your luggage to the counter, it disappears behind a wall. There’s not a guy walking it to the plane. It goes through hundreds of processes behind the scenes. Same thing here. There are countless processes behind getting a product from click to delivery.
Your job is to make sure that if I’m selling a product, the customer clicks, the label gets applied, and the product arrives successfully. Because if packages get lost, that’s a huge risk.
Ronen:
Exactly. But if done right, that risk is minimized. Our return rate is less than 1% across the board.
Steve:
That’s incredible compared to someone doing it themselves, where the failure rate could be much higher. That can kill a business.
Ronen:
Right. We can reduce that significantly while increasing revenue and maintaining profitability.
Steve:
And for a business owner, even adding an extra $1,000 to $3,000 a month in revenue right away is huge.
Ronen:
Exactly. At a lower cost and higher probability of success.
Steve:
I appreciate you explaining that. We’ll put your information on our website so business owners can learn more.
As we wrap up, what’s the one thing you’d want to leave with viewers, whether they’re startups or small to midsize businesses?
Ronen:
We’re here to help brands. We take small brands and help them generate extra revenue. We’re not here to completely scale your brand, but we’re here to support your growth and be that extra arm you need. We’re doing that for hundreds of brands right now, and we want to help as many as we can.
Steve:
That’s awesome. The future is here, and we’re living it. Thank you for taking the time to explain what you do.
To our audience, if you’re a business owner trying to navigate e-commerce at a lower cost, higher margin, and lower risk, check out Ronen on our website at DailyNewsNetwork.com. We’ll post all the links there.
If you like this episode, share this episode, and remember to always live with gratitude.
The Daily News Network, Buzz Tv News, and DAILYBIZBRIEF highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including The Horse’s Mouth, Legacy of Leaders TV, Veterans Buzz TV, Finding Your Frequency, and Buzzworthy Businesses.
Teal, The Agency, powered by Client Focused Media, offers marketing agencies a full-service white-label solution to scale their services without the cost or complexity of building large in-house teams. Tailored for small and medium-sized agencies, Teal specializes in relationship-driven lead generation, advanced CRM workflows for personalized client engagement, and end-to-end project fulfillment. With powerful integrations like HighLevel, Stripe, and Zapier, Teal simplifies your operations while optimizing efficiency—saving you valuable time and resources. While other tools on the market like Vendasta, RocketDriver, and DashClicks, may require contracts, Teal provides flexible, no-contract pricing, giving you the freedom to grow on your terms. Ready to elevate your agency’s impact and efficiency? Explore how Teal can help you deliver exceptional results and better serve your clients. Apply on BeTeal.com today to start your journey toward becoming a marketing powerhouse by understanding digital marketing strategies for agencies, SEO best practices for marketing agencies and scaling a marketing agency.
